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That means we need to understand how this search engine prioritizes results for specific queries, but this alone will be insufficient. It is important to know how consumers use technology in China because it is mobile usage that is increasing significantly. Despite reporting just a 12 percent year-on-year uplift in the number of mobile users, overall mobile usage was up by 30 percent compared to the previous year. Apps like WeChat are also hugely popular ways of finding information in China, so we must be sure our content can be surfaced through this medium, too. Culture has an impact beyond just the google first page guaranteed translation of messages into the local language, and many brands find that in China, a new approach to user experience how to get my website on the first page of google for free is required. The screen shot below shows the home page of HSBC USA at the top and that of HSBC China below: We see some notable differences, none of which are accidental.The American version is colorful and appeals to the desire of the individual to be empowered to make choices. The Chinese home page employs a different layout and colors, with localized content relating to the Chinese New Year and the new roads set to open important trade routes for the country. Calls to action are less obvious than on the American home page, and imagery relates to the family rather than products. This may not seem like the arena of the SEO specialist, but all of this matters if we want to create meaningful connections on a global scale.
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